Mobile search in Europe will grow extensively

Tue 28 July 2009 09:42, Bas van den Beld

Mobile search in Europe will grow extensively

According to a research performed by the BIA’s The Kelsey Group Western Europe will see a big growth in mobile search advertising revenues in the next four years. The report predicts a growth to €2.3 billion in 2013.

The growth, from €39 million in 2008, represents an anual growth rate of no less than 125%. Local revenues will see an even higher growth: from €18 million in 2008 to €1.4 billion in 2013, a growth of 139%.

The report shows that local mobile searches itself will grow to 49% of total mobile searches in 2013. The revenue will go up to 61%.

Mobile_search_europ_forecast_revenues
Other numbers the report shows:

  • Western Europe mobile search ad revenues will grow from €39 million in 2008 to 2.3 billion in 2013. This compares with US mobile search ad revenues, which are expected to grow from $39 million (€27 million) in 2008 to $2.3 billion (€1.6 billion) in 2013.
  • Western Europe mobile local search ad revenues will grow from €18 million in 2008 to €1.4 billion in 2013 at a CAGR of 139.3%. This compares with US mobile local search ad revenues, which are expected to increase from $20 million (€14 million) in 2008 to $1.3 billion (€915 million) in 2013.
  • Western Europe’s mobile display ad revenues will grow from €14 million in 2008 to €1.1 billion in 2013, at a CAGR of 138.3%. This compares with US mobile display ad revenues, which are forecast to grow from $21 million (€15 million) in 2008 to $567 million (€399 million) in 2013.
Mobile_search_europ_forecast_volumes

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Comments (1)

 

  • I am always looking for good info on mobile seo, but there is very any quality stuff around. I think it will be big business in a few more years time, especially mobile advertising.

    Wo 29 jul 2009, 08:47

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