Mobile search in Europe will grow extensively
According to a research performed by the BIA’s The Kelsey Group Western Europe will see a big growth in mobile search advertising revenues in the next four years. The report predicts a growth to €2.3 billion in 2013.
The growth, from €39 million in 2008, represents an anual growth rate of no less than 125%. Local revenues will see an even higher growth: from €18 million in 2008 to €1.4 billion in 2013, a growth of 139%.
The report shows that local mobile searches itself will grow to 49% of total mobile searches in 2013. The revenue will go up to 61%.
Other numbers the report shows:
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