BlackBerry Partners with MapmyIndia
Just this week, Indian’s maps and GPS navigation system provider, MapmyIndia, announced that it is partnering with BlackBerry. The duo will be offering BlackBerry Z10 owners a free one year license of the navigation software. According to GPS Business News, the Director of the company stated that the app gives BlackBerry users access to voice-controlled, turn-by-turn navigation and one of the most accurate maps of India available today. The company believes the partnership will offer the best navigation experience to Smartphone users in India.
According to Times of India, the Indian navigation company is betting on its partnership with the smartphone maker to widen its reach among smartphone users and challenge competitor Google Maps. At this time, Google has yet to release its map application for BlackBerry’s new platform, BlackBerry10. According to Rakesh Verma, director of MapmyIndia, this union will boost the company’s credibility and help users see that it is much better in quality than Google Maps. Currently, the Indian company has a large portfolio of clients including Coca Cola, BMW and Jaguar Land Rover. The partnership is also very beneficial to BlackBerry as the company is looking to expand its sales network in India.
As reported by Times of India, Apple dropped the Google Maps application from its iPhone 5 and replaced it with its own mapping service last year. However, after receiving many complaints on its own map application, the company announced that it would again include Google Maps. Executive Director at KPMG, Akhilesh Tuteja, commented on the MapmyIndia union by stating that it’s a good business opportunity for the local firm since India has the highest portion of BlackBerry users.
In addition to having the Canadian smartphone maker on its side, MaymyIndia has been an important player in India thanks to its advanced 3D overlaid mapping interface, a long list of places of importance and interest and its efforts to cover many smaller towns and villages. Another advantage is that its navigational assistance is available in both Hindi and English.
It’s seems like this move can really put MapmyIndia in a really strong position. However, I don’t believe Google will just sit back idly. How do you think Google will respond?
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