Facebook Might Take Over WhatsApp
What is the first thing you do when you wake up every morning? My first morning routine is simple: I grab my phone and I check my mobile notifications, mostly from Whatsapp and Facebook. Let’s say, Facebook and WhatsApp are the two most important apps on my phone, they keep me in contact with my friends even when I am asleep. But can you imagine if these two apps were combined? Well, it might come true soon, because Facebook has been in talks to acquire the multiplatform mobile messaging application, WhatsApp.
This confidential information was first announced on TechCrunch according to its close source. How much money the deal will cost is still unclear. Yet, if the deal goes down, it will be the biggest mobile acquisition of the year, seeing that WhatsApp sends more than 10 billion messages per day! Imagine how many users Facebook can gain from this acquisition? As TechCrunch mentioned “… on the occasion of reaching 1 billion monthly active users on Facebook, that mobile would be crucial to Facebook reaching the “next billion.”
As I mentioned before, WhatsApp has massive amounts of registered users. According to Apple app store, WhatsApp is the second most used apps for iOS users. Not only Apple, according to Google, the app has been installed 100 to 500 million times by Android users. In October 2011, the messaging app announced that they were currently serving 41,666,667 messages an hour, 694,444 messages a minute, and 11,574 messages a second. The number grew ten times in November 2012 to 10 billion messages per day, 4 billion inbound and 6 billion outbound! According to TechCrunch, Whatsapp is currently looking for translators in Arabic, Danish, Dutch, Farsi, Filipino, Finnish, French, German, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Polish, Portuguese (Brazil), Russian, Simplified Chinese, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Urdu, and more languages. The app is taking over the world; no wonder a big internet company like Facebook wants to acquire the app so badly!
The acquisition can also help Facebook to win back its trust in the stock exchange market. Facebook went to the stock exchange since May this year and the result was rather disappointing; the share dropped to a considerably lower price than initially expected. The news about acquisition can restore investors’ confidence in the company’s mobile strategy.
The question is, will users be happy about this acquisition? I personally worry about the privacy issue of the future WhatsApp, if the deal is going down; and I believe I’m not the only one who worries about it. I had a discussion with my friend about it earlier today and he totally agreed with my opinion. According to my friend, the combination of Whatsapp and Facebook can be very disturbing, because as everyone knows, Facebook has some serious privacy issues and they are rumored to sell users’ information. Plus, many people do not find it convenient to link WhatsApp to Facebook profile.
Let’s see how it goes!
Tagcloudiphone matt cutts facebook search engine strategies marketing research social media sem google earth app browser searchcowboys london interview images privacy blogger viral europe google wave microsoft twitter yandex ppc street view streetview analytics mobile event search advertising linkbuilding seo yahoo video china gmail indonesia realtime ads