BlackBerry Sales are Declining, But Not in Indonesia!

Mon 16 July 2012 13:20, Vitto Christaldi

BlackBerry Sales are Declining, But Not in Indonesia!

The sales of BlackBerry continues to decline globally, but not in Indonesia. BlackBerry and Samsung were still the top two best-selling phone brands in Indonesia in the past year, according to the Erajaya Group, the leading distributor of mobile products and services in Indonesia.

Not so long ago, Research in Motion (RIM) announced their loss of more than half of a billion dollars in the second quarter of 2012. As a result, about 5.000 RIM employees must unfortunately lose their jobs. The shipments of BlackBerry are also reported 21% declining compared to Q3 of 2011.

The Erajaya Group is still optimistic that BlackBerry demands in Indonesia will not be affected by this bad news, although many people seem to start questioning the future of RIM. In the first semester of 2012, the Erajaya Group has opened two new BlackBerry Store outlets, and they are even planning to open two more in the coming months! “BlackBerry and Samsung are the two best-selling brands in Indonesia. In terms of sales, BlackBerry wins; but Samsung has higher values than BlackBerry” said Djatmiko Wardoyo, Communication and Marketing Director of Erajaya Group.

In addition, here is an interesting article about “The Survival Guide for Life After RIM” by BloombergBusinessweek to prepare you for the worse case ;)

Three Billion Downloads on Blackberry App World

In another news, Research in Motion announced last week that three billion apps have been downloaded by BlackBerry smartphone and PlayBook users around the world since BlackBerry App World™ was launched. “It took 786 days to reach the one billion mark, 210 days to reach two billion, and only 176 days to reach the three billion number.


  • Comments (2)
  • Mobile
  • Tell-a-cowboy

Comments (2)

 

  • Totally Agree with article above !

    Indonesia still has Tons of demand for BlackBerry devices, don't forget that Indonesian network still need "help" from BlackBerry Compression technology to allow people socialized among each other.

    And only happened in Indonesia where people carry more than 1(one) BlackBerry some even bring 3(three) BlackBerry on hand.

    Up and down in sales number is common but the basic need to communicate and socialized among Indonesian with cheapest rate only can be fulfill by BlackBerry Services throughout all Carrier in Indonesia.

    Wo 18 jul 2012, 05:31


    • Sacrifice

    Well, actually lately BlackBerry sales is declining too in Indonesia. Android is somehow getting more sales, and sellers claims that they get more profit with selling headsets, charger and accessories rather than the BlackBerry handset itself. They said that they couldn't sell more than ten BlackBerry handsets last month, while Android smartphone handsets sold almost everyday. Androids might sold with less profits, but its clearly better than the BlackBerry one.

    Zo 16 dec 2012, 15:26

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