Where do you read your news?
On Monday, March 22nd ComScore reported that the number of people who get news from their smartphone grew 74% over the past year.
Using MobiLens, their mobile research system, ComScore surveyed smartphone owners of 13 and older in five major European counties: France, Germany, Italy, Spain and the United Kingdom. According to their findings, 37% present of smartphone users access news through an app or browser on their smartphone. As smartphone ownership worldwide is growing, we can expect this number to increase even more in recent future.
According to Vision Mobile, smartphones today constitute 27% of the global mobile market. Although smartphones are still a minority compared to feature phones, their market penetration is increasing, especially in developing countries.
Among the top news apps on Google Play, apart from those provided by BBC, CNN, USA Today and others, are Read it later and Pulse. They offer some useful features, such as saving stories to read later and viewing them in a simple interface, but overall it seems that it’s not the special features smartphone users are after – it’s the time they can save when browsing through the news on the way to work, waiting in line, etc. So where do you read your news?
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