Free apps drain your battery

Tue 20 March 2012 12:00, Tamara Yadvichuk

Free apps drain your battery

Research conducted at Purdue University in Indiana revealed that free smartphone apps powered by advertising consume considerably more battery life than their paid versions.

It’s perfectly logical, if you think of it. Delivering cool apps such as Angry Birds for free is not an act of charity – their developers make money on display advertising targeted to specific users in specific places. The downside of this system is that in order to show targeted ads to the right audience, the app has to access the internet and track your location, which consumes a lot of battery power.

As a result, in case of Angry Birds only 20% of the energy consumed by the app is needed to play the game itself, and another 45% is used to find out where you are and show you the right ads.

Like many others, Angry Birds app (currently number 10 on the list of top free Android apps) requires access to the information about your location, network communication, storage and phone calls.

According to Chris McClelland, director of app developer Ecliptic Labs, higher battery consumption is unavoidable for free apps supported by advertising. Would you consider paying for an app available for free just to save battery life? To be honest, I wouldn’t.

2003%20apps

  • Comments (0)
  • Mobile
  • Tell-a-cowboy

Comment

  • HTML is not allowed. URLs are automatically clickable.
    * Email address is not shown



  • EA Vue App
  • Muse, the brain-sensing headband
  • Zapd
  • Buzzdoes intro
  • Wallit app intro
  • Introducing Google Play
  • Square
  • Google Maps Navigation

Last Comments


Events

Last event

Bloggers

  • J-P De Clerck
    J-P De Clerck

    Profession: Customer-centric digi...

    Company: Conversionation

  • Sam Murray
    Sam Murray

    Profession: Senior Search Consultant

    Company: Verve Search

  • Susie Hood
    Susie Hood

    Profession: Head of Copywriting

    Company: Click Consult / SEO C...

  • Tom Bogaert
    Tom Bogaert

    Profession: Managing Partner

    Company: QueroMedia


Latest Videos

Border_top
Border_bottom

Columns

  • Lizette van der Laan
    Social Media Image

    Is it the real you, the witty you, the person who reads the most interesting articles, makes t...




Newsletter

Subscribe to SC Newsletter:


RSS Feed

Are you a bloggerFacebook


Search



© 2014 Searchcowboys.com - All Rights Reserved - All views and opinions expressed are those of the authors of Searchcowboys.

All trademarks, slogans, text or logo representation used or referred to in this website are the property of their respective owners. Sitemap