Wallit: the world’s first social augmented reality app

Mon 19 March 2012 12:00, Tamara Yadvichuk

Have you ever written something on a wall? Well, from now on you can do it without messing up public property. A new app called Wallit lets you post messages, pics and videos on digital walls in public places you visit and see what others post.

The cool thing about Wallit is that its digital walls appear not only within a Twitter-like interface, but also as actual walls in augmented reality view. As a result, if you look at the world through the camera of your iPhone, you will see nearby Wallit walls with posts on them.

All the messages posted on digital walls are public, and you can read posts from all over the world, but to write one you actually need to be on the spot.

Wallit has already created hundreds of virtual walls in popular locations in London, Paris, Tokyo, New York and other major cities around the world. If you don’t have a wall nearby, you can request one in a specific location by tweeting to @wallitapp. So far the app is only available to iPhone users, but according to its creators the Android version is coming soon.

Wallit has a huge potential for businesses, which will be able to request their own branded walls and collect customer feedback from them. So far, Wallit is ‘building’ walls at Apple stores and Starbucks shops, so next time you are in one of those don’t forget to check if there’s a wall already.

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