Mobile Devices and Internet Mobile in Belgium
We have planned to write our quarterly update on the mobile internet in Belgium in the first weeks of 2012. But before that, let’s have a look at some other data on mobile and internet: the mobile devices. What’s hot? Which devices are the most used to surf the internet in Belgium? Which brand has success?
Google Analytics Mobile Reporting
In order to answer these questions, we went back to our best friend: Google Analytics. Google Analytics offers these unique reports on Mobile where you can find out a lot of information such as Mobile Device Info, Mobile Device Branding, ...
At Semetis we love data analysis making sense of them and sharing them when possible. We went across all our Belgian clients’ Google Analytics accounts, we aggregated the data and we obtained a representative sample of the mobile Belgian population surfing the web. In terms of numbers, we are speaking about more than 1 million visits between the 1st of September until the 20th of December 2011. These reports and analysis do consider only the traffic on mobile web browsers and not the apps.
Internet Mobile, iPad, iPhone and … ?
Apple again and again and ...Samsung
Crunching and aggregating the data even further, we were able to establish a Brand manufacturers ranking. It confirms Apple domination and shows how the rest of the market is split between the other manufacturers at the end of 2011. Actually only Samsung and a little bit HTC stand out. The category ‘Others’ (7%) represents the agregation of all mobile devices that were not include in the top 25.
Top Mobile Devices Brand in Belgium:
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