Smartphones & Tablets 2011 status in Belgium

Tue 17 May 2011 15:05, Gabriel Goldberg

It is now obvious that Apple has taken a serious lead on the Tablet market! Apple is already at the second generation of their iPad. The first iPad was made public on 27 January 2010. Steve Jobs announced the iPad 2 barely a year later, on March 2nd 2011. On the competition’s side, Android only just entered the Belgian market. Since May 2011, Belgacom proposes the first tab running on Honeycomb, Android’s optimized version for Tablets.


Smartphones & Tablets 2011 status in Belgium

Before to have a look at the iPad’s market share on mobile traffic in Belgium, here is a quick reminder of how Google Analytics measures mobile traffic. For Apple products, Google Analytics distinguishes between iPods, iPhones and iPads. This is not the case for Android devices. The alternative is to segment traffic coming from Android devices according to screen size since tablets naturally have bigger screens. For Q1 2010, there were no iPads. One year later, iPads are accountable for more than a third of Belgium’s mobile internet traffic. Meanwhile, traffic coming from Android smartphones and iPhones was growing constantly. As an example, traffic from iPhones quadrupled between Q1 2010 and Q1 2011 while Android traffic multiplied by 30!


iPhone and Android trends in Belgium?

As we have just seen, in terms of tablets today, the iPad is virtually competition free. But what about smartphones? Early 2010, the iPhone was accountable for more than half of Belgium’s mobile internet traffic (57%). Early 2011, this share came down to 35% despite the fact that overall iPhone visits quadrupled in a year! Two elements explain this trend. First of all, the iPad’s arrival: it seems obvious that a tablet and its bigger screen size is more suitable to surf the web. Secondly, Android’s very strong growth: in the first quarter of 2010, Android was only accountable for 4% of mobile internet traffic. Twelve months later, this percentage quadrupled to over 16%, and the amount of visits from Android devices was multiplied by 30.

The lion’s share

Today, Apple alone represents 78% of mobile internet traffic in Belgium! Google’s Android has 16%, and the rest of the market (Microsoft, ‘Symbian’, RIM) shares a meager 6%. What about tomorrow? Apple will remain on top for the remaining of 2011, and probably for much of 2012. Android smartphones are gaining market shares but barely represent more than half of the iPhone’s share. Android tablets (and a tablet optimized Android) have only just arrived on the Belgian market this second quarter 2011. We will have to wait till the end of the year to see them become as popular as smartphones. As for other competitors, they seem to be more than a step behind. The Nokia Microsoft collaboration won’t bear fruits until early 2012. RIM recently released his Playbook but seems a bit isolated in the market. This leave the way wide open for Apple and Android to grab all of the market shares … as it is already the case today …

PS. All the data are coming from our clients' Google Analytics account. It is a representative sample. It does NOT contain any confidential information. These figures are 'relative' and not absolute (market shares) and have been aggregated in order to maintain the highest confidentiality that Semetis cheers. Full Semetis article with graphs available here.




  • Comments (2)
  • Mobile
  • Tell-a-cowboy

Comments (2)


    • Christian Dior iPhone 6 Case
    • [website]

    That 38 million figure is made up of 25 million iPhone 6 units and 13 million iPhone 6 models, according to the company's estimates. CIRP also discovered that there are still 8 million iPhone 4S devices in use in the US, despite the handset launching in 2011.

    Za 16 mei 2015, 07:41

    • Shirley

    This is a abundant drillmaster backpack handbags.Coach business strategy, is still one of the favorites because of its middle-income articulation acquire affordability.Although eBay action adjoin the auction of affected handbags on their site, abounding sellers do not apprehend they are not accustomed to board a archetype of the bag, or they do it anyhow in the achievement of not getting caught. Handbags, sunglasses and artist jeans are the a lot of affected eBay website artist accessories. If you are searching to buy or advertise a Drillmaster bag, the a lot of accepted and acclaimed brands in the world, actuality are some agency to actuate if the packet is true, if the agent can trusted.Perfect symmetry. Recognizes the "C" approach should band up perfectly, even beyond the seam. Counterfeiters generally accomplish accoutrements and added waste, or what is accessible if it is not printed on the book bag.Signature parties usually not absolutely balanced centralized and alien in the bag. It is usually one or other.Stitching is absolute in a 18-carat package. Bond bolt and covering analogously throughout the bag, even edges and corners. Fakes tend to acquire asperous stitching, because they are fast, arrangement manner. Consecutive bulk is amid central the bag canon discovery. The canon is the bag that it was true, and cover bed-making covering aboveboard aural a consecutive number. The Programme will be covering bolt is not. Attachment should be flawless. It is absolute simple to move, instead of getting stuck. Should be compatible and beeline alignment of the teeth. Attachment should YKK. Accouterments should be a nickel or copper. Although it is difficult to say, in eBay, because you do not feel the activity people, the accouterments should be heavy, but not a arrangement covering plastic.A new accoutrements will be able with a dust bag. Acclimated accoutrements are not many, but a new bag will acquire a dust bag it. Where to buy accoutrements board admonition to the seller, if possible, appearance a receipt. Attending at the history and acknowledgment from seller. How continued their annual is opened? How abounding sales? What are they? They acquire their own inventory, acceptation added architecture projects are affairs affected artist accoutrements and identification of experience? Ask the experts. Admission to Board of accouterment and accessories, and ask for their advice. Abounding sellers in this baiter has abounding years of acquaintance alive in the appearance industry. You can broadcast your artefact photo (if you wish to advertise it), or admission to absolute listings to their views, if you wish to buy a eBay.And do not, in fact, we abashed to acquire acrimonious at me studio. Video courses may be hardly trumped abnormally if you acquire watching the TV awning is bound to specific iPod 4.Your5 inches continued (straight) as able-bodied as the iPod iTouch Some.4 constituent (diagonal), advised for a bulk of added architecture .

    Zo 4 okt 2015, 10:52


  • HTML is not allowed. URLs are automatically clickable.
    * Email address is not shown

  • New iPad commercial
  • Huawei Ascend P1S– thinnest Smartphone with high performance
  • test
  • Semetis Search Marketing & Web Analytics - Video Tutorials
  • Google Maps Navigation
  • Analytics - Expanded Mobile Reporting
  • Google AdSense for Mobile Applications
  • Google mobile ads

Last Comments


Last event


  • J-P De Clerck
    J-P De Clerck

    Profession: Customer-centric digi...

    Company: Conversionation

  • Sam Murray
    Sam Murray

    Profession: Senior Search Consultant

    Company: Verve Search

  • Susie Hood
    Susie Hood

    Profession: Head of Copywriting

    Company: Click Consult / SEO C...

  • Tom Bogaert
    Tom Bogaert

    Profession: Managing Partner

    Company: QueroMedia

Latest Videos



  • Lizette van der Laan
    Social Media Image

    Is it the real you, the witty you, the person who reads the most interesting articles, makes t...


Subscribe to SC Newsletter:

RSS Feed

Are you a bloggerFacebook


© 2015 - All Rights Reserved - All views and opinions expressed are those of the authors of Searchcowboys.

All trademarks, slogans, text or logo representation used or referred to in this website are the property of their respective owners. Sitemap