Yahoo replaces Google on O2 Germany

Tue 3 November 2009 09:18, Editors

Yahoo replaces Google on O2 Germany

Yahoo announced it is now the new search provider of the O2 Germany mobile portal. With that they replace Google who had been the default search engine for years.

Yahoo will also feature on O2's portal with links to the different Yahoo services like Flickr, Yahoo Eurosport and Yahoo News and Mail.

Two years ago Yahoo made a similar deal with Telefonica in Spain. Telefonica is the owner of O2 so the step is not surprising. O2 Germany was not included in the deal with Telefonica in 2007 because they had just signed a similar deal with Google.

Yahoo believes it won the battle with Google because the results they made in the UK where Yahoo was able to keep visitors on the O2 mobile portal for longer times.

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