Microsoft buys ciao.com for their shopping channel
European price comparison website ciao.com (listen to Dave Naylor pronouncing it correctly on Strikepoint) has switched owners. Greenfield Online sold the succesfull website for 344 million euros (486 million dollars) to Microsoft.
Microsoft still hasn't properly released Bing in Europe. Reason for that is apparently they aren't able to get all the data together yet. But with this acquisition Microsoft is however trying to make clear they mean business in Europe. "I hope it is getting very clear that we are very serious about Emea," says John Mangelaars, head of Microsoft's consumer and online business in Europe.
This news is apparently old news. Reuters send out a press release this Monday, but Microsoft acquired Ciao.com a year ago. Apologies for this mistake.
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