Ballmer: no recession & Binghoo still possible
Mon 29 June 2009 09:47, Bas van den Beld
Who thought that with the launch of Bing the soap opera between Microsoft and Yahoo would have ended was wrong. Last week in Cannes, France, Microsoft's boss Steve Ballmer opened the doors to a partnership with Yahoo once again.
Ballmer spoke in France during the Cannes Lions, the international advertising festival. He was voted Media Person of the Year. At the festival he stated ""We remain open to a partnership with Yahoo". When asked if the deal could be sealed within the next year Ballmer resonded "Who knows". It's a small opening that Ballmer created again, but still it is an opening.
The Yahoo-statement was only a small part of what Ballmer had to say in Cannes. He made some other pretty remarkable statements. Ballmer for example doesn't believe we are in a recession, he believes we have a 'reset': "I don't assume there is a recovery. I think we reset to a lower level and the world economy will grow again from this reset level."
He also believes traditional media will dissapear within 10 years. He says newspaper publishers have failed to grasp the opportunities presented by digital media: "There won't be newspapers, magazines and TV programs. There won't be personal, social communications offline and separate. In 10 years it will all be online. Static content won't cut it in the future,"
Below the acceptance speech Ballmer gave at Cannes Lions.
Wed 27 Jan 2010, Editors
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Comments (1)
Quite a brave claim that only online sources will remain in 10 years time. TV programs will continue for a long time for sure. but tbh, major newspapers could disappear in that time
Ma 29 jun 2009, 11:33