Microsoft also testing icons
Searchengineland reports that in the US Microsoft is testing showing incons in the paid results. A user accidently bumped into the icons. Apparently they should only be visible for Microsoft-employees.
The ad with the icon is exactly the same as the current ads, the only difference is the icon which is placed behind the title. In this case the icon is the official Honda icon, which is shown with the official site.
With Google testing favicons and Yahoo announcing their Rich Ads this is another signal that the search engines are becoming more 'visual'. Search results will be looking a lot different in the future...
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