Microsoft says no to Gatineau

Mon 16 March 2009 15:25, Bas van den Beld

Microsoft stops offering their Microsoft adCenter Analytics beta program. The Microsoft Advertising websites says it has been closed, and no additional invitations will be extended.

The Analytics program, otherwise known as Gatineau, will be available until the end of the year, but then all hosted services, data collection, and technical support will end. If you want you historical data to be saved you are urged to export your data and store it.

Microsoft says it has learned a lot about the analytics in the last couple of years but that a standalonetool like Gatineau doesn't "present the best value or utility for our customers".

In other words Microsoft says the Analytics-business is not a business they want to compete in. Unfortunately they don't say much about the reasons why, so we have to guess whether it's not enough user traffic, money or a possible deal with Yahoo. Fact is the tool couldn't compete with tools like Google Analytics so it's not a very surprising move if you look at it from a business point of view.

Bas van den Beld is a web/search consultant and the (part-) owner and Chief Editor of Searchcowboys.com, one of the leading websites on search marketing subjects in Europe. As Chief Editor he is responsible for the content of the website and one of the most active writers. Bas is well informed about what’s going on in the world of Internet Marketing and Search Marketing worldwide and especially Europe.

<Google flags Pirate Bay as malware

Live coverage SES Amsterdam>

Comment

Indonesian Groupon Clones

Mon 28 Feb 2011, Vitto Christaldi

2 comments

When Andrew Mason started Groupon in 2008, he probably would have never guessed (or maybe he did) that Groupon would expand to 35 countries in the world, except Indone...... read more

Is Mobile Taking Off in Belgium?

Wed 10 Nov 2010, Gabriel Goldberg

5 comments

Is Mobile Internet Finally Taking Off in Belgium?At Semetis we are monitoring closely internet latest trends. Mobile Internet is hot and a big buzz for more than one y...... read more

Mobile Internet is growing in Be...

Wed 9 Jun 2010, Gabriel Goldberg

1 comment

Here is a first post by Gabriel Goldberg from Semetis. Gabriel will introduce himself to the readers later this week. At the beginning of April 2010, we published t...... read more

Best of social & analytics t...

Thu 27 May 2010, Editors

1 comment

At Search Cowboys we covered day 1 of SMX Advanced London last week. Although there were less visitors the second day, the social and analytics tracks definitely were worth visiting. In this post, we summarize all the interesting quotes, statements and information of the second day. Those who have been following our twitter feed last week already have seen most of the best news that day. Conversion science - the ultimate goal is customer conversion In this session, with Chris Sherman ...... read more