10 out of 15 Googlers switch to Bing, when forced to

Wed 9 December 2009 13:38, Editors

Taking market share away from Google is not easy. Even if you have a huge marketing organization like Microsoft behind you. But still its possible to win over those hard core Google users. Microsoft tried an approach which raises a lot of questions whether or not its true, but does create some buzz needed to take away some of the market share from Google towards Bing.

Microsoft hired a research firm to do a qualitative study on whether or not Google users were willing to switch to Bing. They put 15 hard core Google users on a "Bing-diet" for a week. Out of the 15 10 after a week said they would switch entirely to Bing.

The research findings were posted on YouTube but kind of feel like an orchestrated Microsoft move. Which is actually a shame because it really could be true that many users would switch over to Bing. Not just because of the quality of the search engine but also because many users stay where they are because of habit. And being taken away from that habit for a week can result in making that switch.

Below some of the videos which were posted as a promotion of the research.

<Our Daily Search Pic(k): lives b...

Live talk with Marissa Mayer at ...>

Comments (4)

- Jordy Noll
- [website]
Quite surprising actually... Maybe I should do the Bing diet for a week... :)

Wed 9 Dec 2009, 14:05
- Joost
It's a shame it isn't an independent study. But on the other hand, Bing has some nice features. I think i will take the test. Let's see wat happens.

Wed 9 Dec 2009, 14:31
- Abonnementkeuze.com
- [website]
Truth be told: I've tried bing - and I like it. It's a good search engine, and especially in the USA, brings some handy functionality to the table

Wed 9 Dec 2009, 15:18
- Bob
- [website]
I find Bing to be a major leap forward for MSN and something for Google to keep an eye on. It has also been my experience that depending upon the topic of the search, each source has its strengths and its weaknesses. I like having the choice and use both Google and Bing within their strengths as I see them.
That being said, Bing is a marked improvement over their previous attempts at dethroning the King.

Sun 13 Dec 2009, 21:04

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