Bing offering publishers money to stay out of Google index?
When Rupert Murdoch first said he wanted to put his online newspapers behind walls and have users pay for their content the internet community just smiled a little. When Murdoch then suggested he might be blocking Google from indexing his sites the search community laughed: there goes traffic is what many said.
If news sites would be en masse removing their sites from Google that could have a big effect on search for Google. Google gets a lot of traffic from news. If the news wouldn't be there that could seriously damage Google.
“Economically it’s not a big part of how we generate revenue,”
News Corp, which owns newspapers ranging from the Wall Street Journal of the US to The Sun of the UK, will need other publishers to make this work. If it would only be the Wall Street Journal or the Sun it would have no effect. People don't change search engines so one site would be available. Therefore the support of Microsoft could be very interesting for News Corp. The money could persuade publishers to join in with News Corp.
Microsofts steps are a direct attack on Google if it goes through with this move. A publisher who was aware of the plans told FT:
“This is all about Microsoft hurting Google’s margins,”
But Microsoft will need to 'buy' its way into the news-search with very much money. There are very many news sites out there. It would take a lot of effort getting them, or at least the most important ones, to actually go through with this.
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