Bing UK out of Beta

Fri 13 November 2009 13:35, Bas van den Beld

Bing UK out of Beta

Many talk about the need for competition for Google. Even Google does. When Microsoft introduced Bing there was hope that Bing might be the bigger competition for Google we were hoping for. The first numbers coming from the US showed that it could be true. In Europe however we had to wait. Bing was still in beta in the UK and not even running in other countries. Until now.

Today Microsoft announces it has taken Bing out of beta in the UK. "We promised to remove only once our experience would differ from the competition and outperform them in terms of UK relevancy." Bing says, they reached the point on which they wanted to reach on November 12th.

On the Microsoft Advertising blog Cedric Chambaz says:

"With a product now ready and a naturally growing momentum, it was time to increase Bing public exposure and accelerate its market penetration. You will shortly see, and hear, more of our new search experience in the mass media in the coming days."

UK users will now find the latest version of Bing and the first responses to it on Twitter have been good. Microsoft itself meanwhile already claims Bing is the established 'decision engine' to beat:

"The latest Nielsen NetRatings results have confirmed the superior quality of Bing's traffic over the competition. In the UK, searchers clicking through to a site from Bing are 25% more engaged than the average searcher, and 50% more likely to convert when on that site. And this qualitative statement comes along with another great news: Bing's British user base is growing (even without any mass marketing support). 35% more people used Bing in August than used Live Search in August '08."

For now, happy Binging ;)


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