Bing: "Snippets? Already have them!" So tell us!

Mon 28 September 2009 15:01, Bas van den Beld

Bing: "Snippets? Already have them!" So tell us!

Here's the difference between Google and Bing: Google very proudly announced the site snippets last week. Almost immediately blogposts around the world were written on the subject off course on Twitter there were many tweets on the subject.

At the Bing-offices they must have looked at it with somewhat of a strange feeling. It after all is a feature which also exists on Bing. Their feature however got a lot less attention. They  'only' had a blogpost on it on their search blog. Not many responded.

Microsoft is known for their marketing campaigns and strategies but in the case of Bing they seem to have troubles getting the word across. When searching on Bing for "KLM Airlines" for example the third result is a Wikipedia result. Below the result there are four links placed: History · KLM Delft Blue houses · Destinations and routes · Fleet. These links go directly to anchors on the Wikipedia page.

Sounds familiar? Well, its exactly what Google launched last week and describes on their blog. In fact, if you do the exact same search on Bing as what Google gives as an example on their blog, you get the exact same snippet links below the Wikipedia result...


Coincidence? No, not really. Bing and Google will probably have more features which are the same. But somehow Google knows how to create the buzz an Bing doesn't. That's where the difference between both search engines is biggest so it seems. The question is with Bing: why didn't you tell us?

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