De Dagen 2012: continued
As my fellow blogger Vitto Christaldi mentioned in his article earlier, De Marketing Dagen is an exciting marketing event in Utrecht, Netherlands, which I was happy to attend with my colleague Kelly Ge. Divided into three sections dedicated to marketing, customer contact and e-commerce, this two-day fair gives a good impression of what’s happening in the business world this very moment.
Among bright stands and impressive presentations, we saw quite a lot of companies offering solutions for managing relationships with clients. Trinicom, for example, is a system which combines all customer communications in one contact database.
We also saw curious things such as an inflatable igloo (one of the inflatable solutions by a company called Publi-Air) and a chocotelegram – yes, a telegram made of chocolate. And for some reason, there were a few companies which helped students look for jobs (I guess, targeting students who visited the event).
And of course, there were all kinds of businesses related to online marketing and e-commerce. For example, TraceBuzz and BrandReact offer monitoring and analysis of all the mentions of your company and brand in social media.
Overall, we had some fun, talked to lots of interesting people and took some nice pictures. Later today Kelly will share with you her own impressions from the event.
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