Why you need multiple social media accounts?
Imagine you'll start a Chinese social media campaign, with more than 10 accounts to manage, will you be crazy? Take Weibo as an example, the big players are Sina, Tencent, 163 and Sohu, not to mention lots of small ones.
It is indeed difficult for companies with limited budget, the common solution is to use the most popular one and ignore those platforms with less market share. Is it a clever way to gain as many exposures as possible? Apparently not.
Since it is important to have multiple accounts, how to manage those accounts can be a problem. An easier way is to use tools. If you search on Google or Baidu, you can find a lot of tools available. You only need to choose one that fits you and your workload can be reduced a lot.
This is the setting page. In this page, you can link the accounts.
After you enter one message, you can update it to certain account(s) as you want.
Actually, this kind of tool is easy to create, and you will not need to feel bored in continuous posting. If you have a better idea, please leave a comment. Waiting for your opinion.
*Picture is from Yourmembership
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12 June 2013 / 13 June 2013