Where the European SEO industry really began (Guestpost)
Dixon Jones is a very likeable guy who not only has a lot of humor, he also has a lot of knowledge of his working area. That makes him a perfect guestposter. Dixon is not writing about 'how to's' or 'why's' regarding optimisation tactics thouh, he takes us on a trip through memory lane. Ever wondered how it all started in Europe? Dixon will tell you!
Where the European SEO industry really began
Tomorrow there’s going to be a lot of SEOs getting drunk down at the Cittie of Yorke Pub, in Holborn, England. The pub rightly deserves its place in SEO history as the first large gathering of SEOs anywhere in Europe, back in 2000.
I remember two very quiet Norwegians, founders of Pandia.com. A husband and wife team I recall. I went on to use them to help me translate some early Ad text. Thank guys.
Barry Lloyd from Northern Ireland was there and had recently defended us on a forum after we had used a provocative headline in a press release “SEO is Dead”. Nowadays, I think most SEOs would properly understand LinkBait. Back then we just enjoyed the great rankings enjoyed as our would be detractors started shouting my business partner’s name; Dr. David Smith from the forums.
Thanks for the links guys. That was the last event my business partner went to as I recall. He’s semi-retired now.
Back then the UK listings were dominated by Barry, myself and Mark Garwell and I remember the three of us slipping out into a very sad looking courtyard to discuss linking to each other’s sites. I don’t suppose many people were thinking about reciprocal linking back in 200, but we certainly were.
I think we stopped in 2003 when everyone else started! Those links gave us all leads, because we all had different client profiles and passing leads between the three of us helped us and the client… oh… and this thing called Google which had virtually no market share.
I had several competitors to my fledgling internet marketing consultancy there. Many have since moved on or changed course. But two guys I do recall are Tino and Grant from Ambergreen who had just started up in Edinburgh and had a frighteningly similar looking long term perspective as I had. They also had a big hotel client as I recall – or rather, I had big clients, but they had clients with big budgets.
From over the water, both RC Jordan and Brett were there. RC Jordan decided that too much publicity wasn’t his cup of tea, but did run several SEO Roadshows – and I saw him again just last Octiber in Limerick, whilst Brett Tabke went on to co-ordinate several and Brett hung onto the domain Pubcon.com.
I was amazed at that first event to meet a guy that I had met before in a previous life. He played a game called “En Garde” and I had bumped into him years before at a competition at Reading University. His name was all over the SEO world after he went missing in Atlanta several years later after a conference and it was a testament to the industry how everyone pulled together to help him out. I think I met NFFC there too… and Shak… but my memory fades… Who else was there? Were you? If so, what you are doing now?
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