Old Vs New Marketing – 7 observations
The notion that internet marketing will soon dominate ‘traditional’ marketing, creates conflict where there is none. Because of this notion, companies that didn’t put up a site, blog, socialize and adapt payment methods in the past decade, had plenty of last-minute MO-restructuring to frown over. High costs, time-and manpower-consumption which no self-loving company would ever wish upon itself. How does it work, are we missing out? What/who do we buy/hire? While some rushed to upgrade, others took their careful time. Some neglected it altogether and –if I may say so- felt it.
However you or I discuss it, it is obvious that traditional strategy without online representation means loss of opportunity and that an online presence without a strategic approach unfortunately means the same. Something as new as internet marketing and social media, is not always beyond the understanding of those who started and performed without it. Changes introduced into the environment, do not necessarily change the environment itself; despite the new vs. old-issue, your audience is there, your goals are there. Seven observations for your viewing pleasure;
If you are impressed by the hype, you shouldn’t be. If you are impressed by the economic and networking potential, you should be. Establishing your online self should take longer, if it will prevent later compensatory spending, departmental destabilization or a flawed messaging strategy. If any predominance between disciplines is the case, it is between commerce and well-being, between people and profit.
image, courtesy of charlesheflin.com
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12 June 2013 / 13 June 2013