Guestpost Dennis Goedegebuure: Content behind the pay wall
His blog "thenextcorner" seems to be just around the corner. In fact Dennis is far away from here, he is Search specialist at E-Bay and therefore is resided in San Jose. I was lucky enough to visit the E-Bay campus there once and talk to him there. Originally Dutch he is also someone we can be proud of. Be sure to follow his blog, he makes some pretty sensible posts there.
Dennis looks in his post at content on the web, he thereby adresses the pollution of the web, both with all the duplicate content out there, but also the content which newspapers are so eager about getting behind a paid wall.
Guestpost Dennis Goedegebuure: Content behind the pay wall
The future of the Internet as we know it today is changing at a rapid pace. Too much content is blatantly copied and recycled, too many SERP’s show just irrelevant content and too many big companies see the ROI in cheap content creation for fast advertising money! You are getting ripped off every day! Either your content will get stolen, you get confused by the misinformation you will find by doing a simple search or you get ripped off by spending some precious minutes of your life reading crap. You will never get those minutes back!
For most of 2009, I have been enjoying the battle between Rupert Murdoch and his newspapers versus Google. (I love Danny’s write up; Dear WSJ: To Avoid Google Disease, Please Put A Condom On Your Content) The fact that The New York Times will be moving to a metered model in 2011 might be the start of the move to the pay wall solution which should save the newspapers. Good for them… If the newspapers move behind a pay wall or not, I couldn’t care less, I get my news anyways. News through Twitter, news through Internet radio, News through blogs or even news through the traditional paper in the café while drinking a cup of coffee.
No, what I think is more interesting is that more and more quality content is moving behind pay walls all around us. I’m talking about the quality content which was previous free available on blogs, monetized through either advertising and/or sponsorship. A number Bloggers and online experts who started a couple of years ago, building an online brand and readership, going pro after making more money in ad sales than in a normal day job, are now moving away from publishing their best content online. Paid forums, e-books or real paper books are becoming more and more their ways of monetizing their expertise and online brand.
Content pollution and robbery
Why are they moving their best content and communities behind a pay wall? Why would you pay to get access to their attention and learn from them in a more private setting? These experts in their respective fields have always been real accessible for you to post your questions or read their tactics. Now these same guys are putting up a pay wall to protect their thoughts, ideas and best content. Protect it from what…?
Protect from the scrapers, the copycats and the MFA splogs. These days, there is an army of scrapers out there who will gladly take the pennies they can earn with your content by copying and republishing it. Even a couple of dollars for a few days will make it worth it to slam a Wordpress blog on a fresh or recycled domain, where scraped or slightly modified content can be republished. As long as these sites are getting their fair share from the search engines AND are able to monetize through easy advertising programs, more people will choose to either stop publishing their best thoughts online, or put a pay wall up.
SEObook blog is still giving plenty of great free content, but the real gems can be found behind the pay wall. Same with the Problogger blog. You can read almost everyday new posts, but the real learning takes off when you start paying for the access to the Problogger community, and can learn from all your fellow bloggers AND from Darren!
From Search Engine to Scrape Engine
Content from sites like SEObook, Problogger or other well known sites is getting ripped, scraped and butchered until the robbers have squeezed the last out of it that makes them money. And worst is, it seems to work well for them, otherwise it would not happen.
Of the first top 100 results on image here; there are 23 duplicates of a post from SEObook. Next to the 23 scraped copies, you can find 7 results for Twitter or blog aggregators which copy the exact post title and some of the content. Al together for a 30%of pollution of the SERP’s.
And that on a search term nobody would ever look for, let alone be able to type it with the correct spelling!
2010 The Year Quality Content Goes Behind The Pay Wall
While the competition for position 1 – 10 on the SERP’s is heating up, companies are doubling down on creating good enough content to get the traffic into the door, while pulling every SEO trick out of the book the SEO consultant is telling them, the real quality content will only be accessible by paying for it.
The SERP’s will never be the same after the best content disappears from being accessible to the crawlers. We will get back to how we researched topics before Google was here, going to the library, looking for information among friends or… paying for it!
Dennis Goedegebuure is an in-house SEO at eBay. The above post are my personal opinions and do not represent those of my employer.
"Within eBay Dennis is responsible for Search Engine Optimization of all eBay sites Globally. Managing the in-house SEO team since 2007, developing the long term Natural Search strategy for eBay.
Dennis can be found:
Tagcloudlondon event adwords browser images seo streetview maps marketing research website matt cutts privacy a4uexpo facebook iphone search indonesia ads blogger google wave gmail google app yandex google earth advertising google tools news interview android europe analytics bing viral ses realtime internet sea apple