Google again testing breadcrumbs in SERPS

Tue 25 August 2009 13:00, Editors

Several bloggers have again reported seeing Google testing yet again a new feature. This time its testing of breadcrumb navigation, which is displayed as part of site snippets.

Breadcrumbs are usually seen on websites helping the visitor find their way on the site itself. Google always encouraged the use of breadcrumbs but now seems to be testing using them in the results.

Google again testing breadcrumbs in SERPS

Already back in July the breadcrumbs first showed up in the UK. But since then they have hardly been seen again, until last week.

If Google is really going to be using the breadcrumbs as site snippets this could be a very usefull way of optimizing landingpages. Imagine the keyword stuffing some breadcrumbs would be enduring ;).


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