Google again testing breadcrumbs in SERPS
Tue 25 August 2009 13:00, Editors
Several bloggers have again reported seeing Google testing yet again a new feature. This time its testing of breadcrumb navigation, which is displayed as part of site snippets.
Breadcrumbs are usually seen on websites helping the visitor find their way on the site itself. Google always encouraged the use of breadcrumbs but now seems to be testing using them in the results. Already back in July the breadcrumbs first showed up in the UK. But since then they have hardly been seen again, until last week.
If Google is really going to be using the breadcrumbs as site snippets this could be a very usefull way of optimizing landingpages. Imagine the keyword stuffing some breadcrumbs would be enduring ;).
Tue 9 Feb 2010, Editors
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Mon 8 Feb 2010, Editors
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In one week it is once again time for the biggest Search Engine Marketing conference in Europe. Search Engine Strategies London will be held at the Business Design Centre in London. Off course Searchcowboys will be present as ever. We will also be looking forward to SES this week, starting with the video below in which Mike Grehan, VP and Global Content Director at Incisive Media and responsible for the content of the show. ... read more
Fri 5 Feb 2010, Editors
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