Cutts on the UK SERPS issue: talking around the bush

Mon 24 August 2009 09:03, Bas van den Beld

Cutts on the UK SERPS issue: talking around the bush

There has been a lot of talk online about the UK SERPS. In the last couple of months many results in were 'polluted' by results from the US, Australia or New Zealand.

The mixing up of results first were thought to be caused by the Vince Updates which had the UK, but it did seem as if other things played a role. It took almost two months, but now Matt Cutts has reacted to the issue. To be frank, his explanation doesn't really feel satisfactory.

Matt Cutts explained in the video why the .com results keep popping up. His answer is pretty simple: Google is getting better. Google believes it shouldn't just give you UK results when searching in

Off course Matt is right about that. If .com results are better than UK results, they should pop up. There are however results which clearly don't belong there. A Google Map result of US-based companies when searching in the UK simply is not a good result.The video Cutts made made a lot of UK searchers react. They felt Cutts was avoiding the real answer. This then resulted in another blogpost by Cutts in which he countered the questions. He stated that he has been following some of the examples people have pointed out and felt some were actually the result of the changes he mentioned in the video. Other results however really didn't belong there.

Though Matts respons does make sense it still doesn't 'feel' right. Either Google has been testing some other stuff, or they have been making some mistakes. If they will be corrected in the future we will find out.

Fact is that the mixing up of results is not a good thing for UK-located business who are gaing some competition along the way. A look at the comments on Matt Cutts' post shows the last thing about this issue hasn't been said yet.

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