Google working on brand new infrastructure for search
This week Google announced that they are rewriting the infrastructure of Google's search engine, called Caffeine for now. The update will have a strong focus on renewing the crawling, indexing and ranking process, and will only have a small impact on the GUI. Google has opened a test version of the search engine for collecting feedback on the results. Although the test version is primarily for .com users, it is possible to switch to your own language to see some local results. In Holland, for instance, we can add the country parameter to see Dutch results.
So, what can we expect from this new infrastructure? A few first tests make clear that:
Of course, Google will be working on this update for a while, so the current results probably will change over time. Nonetheless, it is funny to see that everytime a competitor like Yahoo, Microsoft or Facebook announces something big, Google seems to 'launch' something big too. When Microsoft came with Bing, "bang", Google came with Wave. When Wolfram came out, Google Squared came out. Now Facebook is teaming up with Friendfeed and is launching their realtime search, Google is working on a new infrastructure.
Is Google just playing on the field of marketing, or do they truly follow their own development agenda?
Tagcloudstreetview smx yandex indonesia google earth youtube london yahoo europe google wave matt cutts blog social media browser tools search engines linkbuilding video google google maps search engine strategies android funny event privacy baidu marketing bing research viral searchcowboys adwords china facebook street view sem ppc news seo microsoft