Google Streetview gets Tate pictures

Mon 3 August 2009 14:23, Bas van den Beld

A very remarkable but interesting cooperation in the UK was announced last week. Google has announced that the Museum of Arts Tate is the first cultural partner in the UK for the launch of Google Maps Street View.

Google and Tate will be working together in bringing art closer to the public. Seventeen historically significant paintings will be integrated into Google Maps. And not just that. Tate and Google c.

The 17 paintings are paintings which are from some of Britain’s greatest landscape painters and will appear in Streetview images in London, Leeds, Cambridge, Birmingham, Cardiff and Edinburgh. A searcher can see a complete 360 degree panoramic view of the locations the artists painted.
Some locations have changed unrecognizable which gives an interesting insight in how it used to be. Google sometimes even doesn't know what the exact location is. Therefore Tate and Google want help from its users in matching the paintings with the locations.

Tate has identified three phases. First they are crowdsourcing the geo-coding of place names in their collection. They are asking the crowd to drop a marker if they know the correct location. After that Tate will ask the opposite question and ask users to identify the locations depicted in The Tate's collection of paintings. All of this will result in a interactive map.

The Director of Tate Media, Will Gompertz, said: ‘I am delighted that Tate is working in partnership with Google. By using this new technology to integrate works from the Tate Collection into Street View, we are putting art in a new context which brings a fresh perspective to the paintings. Tate Online receives over 18 million unique visits each year and this is a great way to encourage people to look at art differently and to relate it to everyday life.’

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