Google Streetview gets Tate pictures
A very remarkable but interesting cooperation in the UK was announced last week. Google has announced that the Museum of Arts Tate is the first cultural partner in the UK for the launch of Google Maps Street View.
The 17 paintings are paintings which are from some of Britain’s greatest landscape painters and will appear in Streetview images in London, Leeds, Cambridge, Birmingham, Cardiff and Edinburgh. A searcher can see a complete 360 degree panoramic view of the locations the artists painted.
Tate has identified three phases. First they are crowdsourcing the geo-coding of place names in their collection. They are asking the crowd to drop a marker if they know the correct location. After that Tate will ask the opposite question and ask users to identify the locations depicted in The Tate's collection of paintings. All of this will result in a interactive map.
The Director of Tate Media, Will Gompertz, said: ‘I am delighted that Tate is working in partnership with Google. By using this new technology to integrate works from the Tate Collection into Street View, we are putting art in a new context which brings a fresh perspective to the paintings. Tate Online receives over 18 million unique visits each year and this is a great way to encourage people to look at art differently and to relate it to everyday life.’
Tagcloudsocial media interview news sem viral ses apple facebook app china search ads ppc images london iphone google maps browser tools yandex analytics google wave searchcowboys android internet adwords a4uexpo blogger microsoft europe advertising mobile baidu google tools social twitter seo google earth video maps