Conversion optimizer becomes wider available

Thu 23 July 2009 11:41, Editors

Conversion optimizer becomes wider available

Google's Conversion Optimizer used to be availaible for only a select group of users. Now Google has opened up Conversion Optimizer to those who've had at least 15 conversions in the last 30 days.

The AdWords CPA bidding feature uses AdWords Conversion Tracking data to try and get more conversions going. It "finds the optimal equivalent cost-per-click (CPC) bid for your ad each time it's eligible to appear. "

Until this week a campaign had to have received at least 30 conversions in the last 30 days. According to Google the Conversion Optimizer will increase the conversions with 21% and drop the costs with 14%. Off course we are curious if that is true, so if you have any experience with the tool let us know!

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