Google kills local?

Tue 30 June 2009 09:07, Bas van den Beld

Lots of things are happening in the Google SERPS in the UK. We saw US results popping up within the UK results. It looks like this was all part of the update Google 'launched' this weekend in the UK. With the 'authority'-update the results seemed to have get back to normal.

However, Google is not done yet so it seems. SEOHome noticed some changes in the User Interface of the buttons ”the web” and “pages from the UK” are removed. It seems as if some other countries are seeing the same.

Google kills local?

It's not all over the UK SERPS yet, but it seems Google is testing the new format. In this new format you cannot choose before you search if you want to search in countries pages only or the entire web. What you do get is the option to filter it after you search. At the bottom of the page a "Show only results for United Kingdom” link is placed.

SEOHome was only seeing this in Google Chrome which could be considered

With this change a lot of localization on Google will be killed. The change will benefit the US-results when it comes to uk-sites because people will be less likely to click the filter button after the search.


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