Google kills local?

Tue 30 June 2009 09:07, Bas van den Beld

Lots of things are happening in the Google SERPS in the UK. We saw US results popping up within the UK results. It looks like this was all part of the update Google 'launched' this weekend in the UK. With the 'authority'-update the results seemed to have get back to normal.

However, Google is not done yet so it seems. SEOHome noticed some changes in the User Interface of the buttons ”the web” and “pages from the UK” are removed. It seems as if some other countries are seeing the same.

Google kills local?

It's not all over the UK SERPS yet, but it seems Google is testing the new format. In this new format you cannot choose before you search if you want to search in countries pages only or the entire web. What you do get is the option to filter it after you search. At the bottom of the page a "Show only results for United Kingdom” link is placed.

SEOHome was only seeing this in Google Chrome which could be considered

With this change a lot of localization on Google will be killed. The change will benefit the US-results when it comes to uk-sites because people will be less likely to click the filter button after the search.


  • Comments (4)
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Comments (4)


  • Again, not a good thing. Google of all search engines should realise the importance of local relevance. UK residents should see UK results primarily, imho.

    Di 30 jun 2009, 10:30

  • mmm, I would assume the opposite; google will be even harder on US to site to give them some ranking in google.UK, it will be even harder than ever for any non-UK site to rank in ...

    Di 30 jun 2009, 10:35

    • Dudibob

    Still got the radio buttons regardless of browser on my end, certainly a split test. As Michiel said above, I'm presuming Google will be adding extra Geo weight of a site now otherwise will just become a diluted .com lol

    Di 30 jun 2009, 10:52

  • It does make sense in removing the "page from" option in my opinion. Hitwise UK did a study a while back, showing that only s small percentage of users even use the pages from option. Perhaps showing the level of trust users in the UK have for to deliver the best UK results (well, not much at the moment with the US messup in the SERPS)

    But i think it depends entirely on the quality of the datacentre results as well, while the UK SERPS used to provide quality UK results, compare that down here in SA, need to perform a location based query, we need to use the "page from" option, as the SERPS are dominated by US results.

    If they can get the relevance right for local search (without having to use a location parameter in the query) then that's another story.

    Di 30 jun 2009, 11:22


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