The mystery of the UK SERPS - updated
For a period the UK SEO's last week were talking about one specific topic. Not the wedding of Jon and Lisa was the 'talk of the town' but UK SERPS were a UK trending topic on Twitter and some blogs. What was the case? Some SEOs noticed big differences in the search results.
Kevin Gibbons was one of the first UK bloggers to notice the differences. He posted on SEOptimise that he spotted UK results mixed with US results. On Twitter the talk continued with some noticing differences and others not.
Though the UK English is slightly different from US English a mix of results could be logical. However, with for example local search in mind the .co.uk- site really should have the UK-focus. Do British people want to see US results? Probably at some type of keywords yes, on others no.
If Google would really be mixing up the results this could have a major impact on how to optimize for English results. However, as we can see it now it is not going to be that. It was either a hick up or a test.
Have you noticed the differences or made a screenshot? Leave a comment!
Thanks to Both Rob in the comments and Wendy from Edinburgh on Twitter we got some examples about the results still being mixed up. And not just with US results, but apparently also with Australian results. The mystery isn't solved yet...
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12 June 2013 / 13 June 2013