The mystery of the UK SERPS - updated For a period the UK SEO's last week were talking about one specific topic. Not the wedding of Jon and Lisa was the 'talk of the town' but UK SERPS were a UK trending topic on Twitter and some blogs. What was the case? Some SEOs noticed big differences in the search results. Kevin Gibbons was one of the first UK bloggers to notice the differences. He posted on SEOptimise that he spotted UK results mixed with US results. On Twitter the talk continued with some noticing differences and others not.  Though the UK English is slightly different from US English a mix of results could be logical. However, with for example local search in mind the .co.uk- site really should have the UK-focus. Do British people want to see US results? Probably at some type of keywords yes, on others no. If Google would really be mixing up the results this could have a major impact on how to optimize for English results. However, as we can see it now it is not going to be that. It was either a hick up or a test. Have you noticed the differences or made a screenshot? Leave a comment! UPDATED: Thanks to Both Rob in the comments and Wendy from Edinburgh on Twitter we got some examples about the results still being mixed up. And not just with US results, but apparently also with Australian results. The mystery isn't solved yet...   CommentOur Daily Search Pic(k): Google ...0 comments Like this Pic? Twitter it!. Full version on Flickr.
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Mike Grehan previews SES LondonMon 8 Feb 2010, Editors 1 comment In one week it is once again time for the biggest Search Engine Marketing conference in Europe. Search Engine Strategies London will be held at the Business Design Centre in London. Off course Searchcowboys will be present as ever. We will also be looking forward to SES this week, starting with the video below in which Mike Grehan, VP and Global Content Director at Incisive Media and responsible for the content of the show. ... read more
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Comments (10)
Hmm, not sure I like this. It means UK SEO's will have to start competing with US organisations that frequently have vastly larger budgets for this sort of thing. And when searching for 'car insurance comparison' is a UK user really helped with American search results?
Wo 10 jun 2009, 11:21
One of my key terms is still messed up - with a 5yr old tech page from a finish university ranking above us - so from my POV its looking like Google playing with a) geolocation and b) the whole "trusted domains" issue
Wo 10 jun 2009, 11:30
@Rob, do you have a screenshot?
Could probably be something with the trusted domains, especcially since its not gone. If it would be a test it would be long gone by now I guess...
Wo 10 jun 2009, 11:43
http://www.google.co.uk/search?q=adsl&pws=0&hl=en&num=10
If you look there - results 8 & 9 are odd (pushed me down) in that they have few links (2 & 4 respectively), and aren't UK based.
But have been around a LONG time (1996 & 2000) and are from "trusted" domains (.edu & finish university), however they only ranked in this recent change (not the previous "trust" one).
Wo 10 jun 2009, 11:57
Over the past week I've not really noticed a mix of non-UK and UK results in my search terms but have noticed huge fluctuations in results for many sites that I analyse.
Changes are occurring almost hourly and it can only be related to Google algorithm tweaks/testing.
Wo 10 jun 2009, 23:29
Hi,
We are based in Melbourne, Australia and we have noticed significant changes in the SERPS for google.com.au.
We have experienced some droppings in rank with some of our clients, being outranked by websites from the US and the UK.
Do 11 jun 2009, 02:00
I'm seeing this all over the place now - had noticed some changes in rankings but hadnt realised that it was US sites jumping in. Seeing it on UK searches for SEO and SEO Company - lots of US results there at the moment.
Another example is "family homes kent" http://www.google.co.uk/search?hl=en&rlz=1T4GGLJ_enGB246GB247&q=fa... - top results are all US based.
I sincerely hope that this is something that is being tested - at the moment this is going to have a big impact on UK sites ranking well in Google and could seriously drop their relevance.
Do 11 jun 2009, 11:55
This algo change or whatever has totally messed things up for my site on the phrases SEO and link building, I was 1st page on both, now I am down to page 3 for SEO. This sucks, why on earth would anyone from the UK want to visit SEO.com?
Do 11 jun 2009, 18:19
I have also seen a huge problem with Australian SERPs changing. Seems like some big banks here in Aus rank on the front page for highly competitive keywords even though their websites completely disregard all basic SEO.
For instance, one bank can now rank for a highly competitive 2-word keyword despite having no mention of the keyword in the title, URL, meta desc, meta keywords, h1-h6 and only having the keyword 5 times in the body.
Also, we're seeing a raft of USA and UK sites and blogs flood the SERPs. I wish Google would stop fiddling around with the algo, rollbacks or whatever they are doing.
Ma 29 jun 2009, 03:54
Davey you have spotted some more evidence pointing to a brand update.
Ma 10 aug 2009, 15:06