Google now helping webdevelopers speeding up their websites

Fri 5 June 2009 12:15, Dennis Sievers

After all the glory and passion last week about Google Wave, Google also is still working on a few smaller projects, definitely worth mentioning. Yesterday, Google posted a new topic about a new plugin they have written for Firefox. The plugin, called Page Speed, is an open-source Firefox/Firebug Add-on, and is developed especially for webmasters and developers to evaluate the performance of their web pages. Webmasters who run Page Speed on their pages get a set of scores for each page, as well as helpful suggestions on how to improve its performance.

A few tricks Page Speed can do

Page Speed automatically optimizes images for you. The software will give you a compressed image that you can use immediately on your web site. Next to that, it also identifies issues such as JavaScript and CSS loaded by your page that wasn't actually used to display the page, which can help reduce time your users spend waiting for the page to download and display.

So, why should you use Page Speed?

So, what makes this plugin interesting? Well, as we all now, a fast loading website is important for gaining search engine rankings, as Matt Cutts also explains. Although this ranking factor is of lower importance, it is a factor. Next to that, when you are into PPC marketing, you better make sure your website loads fast to be able to lower your CPC. And when you finally brought the visitor to your website, you want to make sure his experience is good, and goes for the goal you setup for him.

Finally, to quote Page Speeds USP's from the Google website, by using Page Speed, you can:

Make your site faster.
Keep Internet users engaged with your site.
Reduce your bandwidth and hosting costs.
Improve the web!

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