PR sculpting with nofollow is obsolete?

Thu 4 June 2009 10:50, Barry Adams

PR sculpting with nofollow is obsolete?

Yesterday at the SMX Advanced conference in Seattle, Matt Cutts from Google revealed that PageRank sculpting - using the nofollow tag to take PR away from some links and give it to other links - apparently no longer works.

Instead of taking the page's overall PageRank and distributing it across the links that do not have the nofollow tag, as was presumed to be the way it works, Matt Cutts effectively said that using nofollow on a link simply causes the associated PR to evaporate, with no added PR being distributed to other links on the page.

In a thorough blog post on SEOmoz Rand Fishkin explains the issue in detail. If this new way of handling nofollows is really how Google works now, the effect it has on established SEO practices is profound. Optimisers will have to rethink the way they structure a site's navigation and use of the nofollow tag needs to be re-evaluated.

Regardless, if your site is currently using nofollows to sculpt link juice, and it is performing well in Google sesrch results, it would be wise to not panic and simply wait and see what more information turns up in the next few weeks, if any. Knee-jerk reactions and hasty changes to your website could result in detrimental results. As the quote goes, "if it ain't broke, don't fix it."


  • Comments (0)
  • Google
  • Tell-a-cowboy

Comment

  • HTML is not allowed. URLs are automatically clickable.
    * Email address is not shown



  • Google Nose
  • Flight Search
  • Flight Search
  • Ingress
  • Google Handwrite
  • Using Google search
  • IPv6 launch
  • Not going to miss the internet

Events

Last event

Bloggers

  • J-P De Clerck
    J-P De Clerck

    Profession: Customer-centric digi...

    Company: Conversionation

  • Sam Murray
    Sam Murray

    Profession: Senior Search Consultant

    Company: Verve Search

  • Susie Hood
    Susie Hood

    Profession: Head of Copywriting

    Company: Click Consult / SEO C...

  • Tom Bogaert
    Tom Bogaert

    Profession: Managing Partner

    Company: QueroMedia


Latest Videos

Border_top
Border_bottom

Columns

  • Lizette van der Laan
    Social Media Image

    Is it the real you, the witty you, the person who reads the most interesting articles, makes t...




Newsletter

Subscribe to SC Newsletter:


RSS Feed

Are you a bloggerFacebook


Search



© 2014 Searchcowboys.com - All Rights Reserved - All views and opinions expressed are those of the authors of Searchcowboys.

All trademarks, slogans, text or logo representation used or referred to in this website are the property of their respective owners. Sitemap