Who's responsible for the Google results?
A bit of a strange case in Holland. The case is between a car-reseller (Zwartepoorte) and a website which sells houses (Miljoenenhuizen.nl). The court ordered that the last one was responsible for a result in Google which indicated the car-reseller went bankrupt.
When Googling for "Zwartepoorte failliet", which means "Zwartepoorte bankrupt" a result in Google suggested that Zwartepoorte did went bankrupt. The link to the article went to a subsite of miljoenenhuizen.nl. On that page though there was no suggestion what so ever that Zwartepoorte really did went bankrupt.
What was the case? On the page two different articles were posted. In one of them Zwartepoorte was mentioned. In the other article was talked about the bankrupcy of a completely different company.
The court however decided that this was the mistake was made by miljoenenhuizen.nl who was to blame for the Google result. Miljoenenhuizen.nl doesn't understand the verdict "how can we be held responsible for a result Google produces?" and decided to take the case to the higher court.
Tagcloudresearch advertising search engine strategies indonesia ppc social iphone spain google earth street view google tools bing browser internet social media funny yahoo baidu linkbuilding ads sem europe search twitter china maps event marketing youtube sea searchcowboys apple realtime website app business gmail tools facebook video