It's all in the (Google) name...

Tue 2 June 2009 09:34, Bas van den Beld

It's all in the (Google) name...

We know that Google is big. Too big maybe. Even they themselves (sometimes) tell us that a bit of competition would be nice. But why the big gap between Google and the others? Are their search results really that much better?

In a way maybe yes, but more important is the way men's brain works. If people are happy with the product they are using they generally tend to stick with it. And more importantly: if the name of a product is trustworthy, it must be good.

Google's name is worldwide a very trustworthy name. "If its Google, it must be good" is something many people will recognize and underscribe.

Internal research at Google revealed by Adage now confirms this. And to be honest, it's a bit scary.

Google decided to test out the trustworthyness of their name. It took search results from other search engines, redesigned them into Google design, not just the logo but the entire page, and presented them to a test panel.

They also presented the group with 'real' other results from other search engines and asked the group to choose between the different results which was best.

Scary enough the tested group of people still prefered the Google styled results to the results of the other search engines. It showed therefore that the results don't really matter, but the brand does.

This way it is getting more and more clear that beating Google is alsmost impossible. Google can only beat themselves...


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