All gloves off: Bidding on Trademarked keywords

Wed 13 May 2009 08:50, Dennis Sievers

All gloves off: Bidding on Trademarked keywords

Beginning June 4th, all gloves are coming off when it comes to bidding on Trademarked keywords by Adwords advertisers. All gloves? No, not really. The European market still has protection on this topic. Google has released a list of countries and regions where they will not investigate the use of trademarked keywords. When we take a look at that list, we can see that counties like the Netherlands, Spain, Belgium, France and Germany are not on that list. The United Kingdom is on it though.


To quote Micheal Orey of Business week:

“Starting June 4, marketers in about 200 countries will be allowed to purchase rival trademarks as keywords to trigger display of “sponsored search” ads on Google. Honda, for instance, could bid to have one of its ads displayed when a consumer searches the term “Toyota.” In recent years some companies have sued Google or the competing company, saying the practice is a form of trademark infringement.

The decision to implement the strategy more widely suggests that Google is confident it is operating on sound legal footing. “ In the EU, "the legal and business practices there are not consistent with making the change”.

  • Comments (2)
  • Google
  • Tell-a-cowboy

Comments (2)



  • HTML is not allowed. URLs are automatically clickable.
    * Email address is not shown

  • Google Bid Simulator tutorial
  • Back to Adwords-basics
  • SMX London 2008 - Search Advertising - Ophir Cohen - Part 2
  • Online Workshop: Managing SEO Projects 10 Mistakes, 10 Keys
  • SMX London 2007 Interview: Lisa Ditlefsen, SEO Chicks

Last Comments


Last event


  • J-P De Clerck
    J-P De Clerck

    Profession: Customer-centric digi...

    Company: Conversionation

  • Sam Murray
    Sam Murray

    Profession: Senior Search Consultant

    Company: Verve Search

  • Susie Hood
    Susie Hood

    Profession: Head of Copywriting

    Company: Click Consult / SEO C...

  • Tom Bogaert
    Tom Bogaert

    Profession: Managing Partner

    Company: QueroMedia

Latest Videos



  • Lizette van der Laan
    Social Media Image

    Is it the real you, the witty you, the person who reads the most interesting articles, makes t...


Subscribe to SC Newsletter:

Most Read

RSS Feed

Are you a bloggerFacebook


© 2016 - All Rights Reserved - All views and opinions expressed are those of the authors of Searchcowboys.

All trademarks, slogans, text or logo representation used or referred to in this website are the property of their respective owners. Sitemap