YouTube and Sony join forces in Interest based advertising
Only a couple of weeks ago Google announced it would be using YouTube for introduction of a 'new' way of looking at contextual display ads. Today Google shows us how it works. Together with Sony YouTube has set up a 2 months during campaign.
Sony is the first advertiser YouTube is performing these beta tests with. Using the new mastheads and expandable formats Google says its the biggest YouTube Homepage-take over in EMEA so far.
The campaign will be running at the same periodes as the quarter, semi - finals and final of the European Champions League are played.
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