YouTube and Sony join forces in Interest based advertising
Only a couple of weeks ago Google announced it would be using YouTube for introduction of a 'new' way of looking at contextual display ads. Today Google shows us how it works. Together with Sony YouTube has set up a 2 months during campaign.
Sony is the first advertiser YouTube is performing these beta tests with. Using the new mastheads and expandable formats Google says its the biggest YouTube Homepage-take over in EMEA so far.
The campaign will be running at the same periodes as the quarter, semi - finals and final of the European Champions League are played.
Tagcloudeurope a4uexpo privacy google tools research social media event mobile search engines london search adwords matt cutts iphone advertising realtime app marketing analytics sem yandex russia searchcowboys facebook smx baidu gmail ses google earth blog tools twitter yahoo bing maps blogger sea ppc social news