YouTube and Sony join forces in Interest based advertising
Only a couple of weeks ago Google announced it would be using YouTube for introduction of a 'new' way of looking at contextual display ads. Today Google shows us how it works. Together with Sony YouTube has set up a 2 months during campaign.
Sony is the first advertiser YouTube is performing these beta tests with. Using the new mastheads and expandable formats Google says its the biggest YouTube Homepage-take over in EMEA so far.
The campaign will be running at the same periodes as the quarter, semi - finals and final of the European Champions League are played.
Tagcloudppc gmail apple london viral baidu blog searchcowboys search maps internet street view google earth smx search engines seo google maps marketing a4uexpo android event funny yandex advertising microsoft linkbuilding streetview google adwords news interview matt cutts social business social media sem tools spain research ses