Google Suggest Goes Local
More Google news: Google Suggest has been active for a while now, giving users search query suggestions as they're typing in the search box. Until recently this was a pretty straightforward system with a limited amount of embedded intelligence. As of today however Google Suggest will take local factors into account.
Announced on the official Google blog, this enhanced Suggest feature now takes local and cultural factors into account when giving you search query suggestions. For example, an American searcher typing 'liver' will get suggestions for liver diseases, while a UK searcher typing the same will get suggestions relevant to the city of Liverpool.
This is an important enhancement to Google's search interface and will help users find relevant results more quickly. With other recent upgrades to Google's search engine in mind it's obvious that Google is trying to maintain and expand its lead in the search engine market by continuously improving and enhancing their functionality.
It'll be interesting to see if and how other search engines respond.
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