New blogsearch algorithm ignores blogroll

Tue 31 March 2009 12:49, Bas van den Beld

More and more people and companies are working on their online reputation. If your company is mentioned on a blog you want to know about it and, if necesarry, act on it.

To be able to act on it you will have to know who's talking about you. There are many ways to do that, a search in Google, a search in Twitter or Google Blogsearch.

Most people who actually monitor their online reputation use Google Blogsearch and put up alerts for them. If you are one of them you will recognize that some alerts or searches seem to have your site or name in it, but when you click on it it turns out you're 'only' in the blogroll. Next thing you know you're getting a alert of all the pages the blogroll is shown on.

Google now has updated their blogsearch algorithm to adress this problem Googler Jeremy Hylton told Barry Schwartz of Search Engine Roundtable about the changes:

"We have launched a ranking change that reduces the number of results that are returned because of blogroll matches. There are still problems to work out, but this change appears to be a big improvement over our earlier fix. We had originally planned to launch an experiment for link: queries, but decide more recently to release this change first. We are still working on the link: change and expect to have that ready in a few more weeks."

The next feature Google will have to adjust when it comes to this is probably the search in which you are looking for a mention on a blogroll. One problem fixed, another one arises...

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