Previewing the New Adwords Interface
One of the sessions most visited today is without a doubt the sponsored session by Google. In this session Google gives the visitors a preview of the New Adwords Interface. UK users had the chance to look at it a couple of weeks ago, today Google 'showed off' their changes.
After a short questionaire to find out who in the audience is using Adwords Google started by explaining why they updated Adwords. They want to make our job easier. They might succeed in that with the new interface.
Googlers actually traveled the world to find out what everybody wanted. They asked people from Mumbai to Amsterdam. What they found was that it was very important to make it easier to perform the tasks people need to do. They could be summized in three major parts:
Ariel Bardin then showed the current Adwords interface and points out some things they thought they can improve. After a couple of slides he moved to the new interface.
Google gives an opportunity to sign up for the beta version and expects feedback. A short recap of the changes:
Angela Lai then took the stage and talked about the design principles used for the interface:
Google used the Google Web Toolkit to set up the new interface which uses a lot of Ajax. Google held the focus on the speed of the interface.
Data at your fingertips: the data is right on your page, you need less clicks. You can also receive alerts.
If you want to try the beta you can sign up here.
The new interface was received with some applause in the room. We will look at the beta soon and then give our opinion. For now it looks nice, but it's not the big exiting change we expected.
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