Tell Google what kind of ads you want
Today I was invited to Google to get some news about a couple of new features Google will be rolling out. With the statement "Bringing the science of search to the art of display". Google introduced a 'new' way of looking at contextual display ads.
Google is using the knowledge it has gathered in search, where relevance plays a big part, to take a shot at the dispaly ads market. Google believes there is a lot to be gained in that area.
The subject raises questions about privacy. Do we want Google to follow our entire browsing habbits? And what are they doing with the data?
Google tells us they are actually giving us more control over our privacy and want to be as transparant as possible. With the possibility to opt out and the possibility to tell Google which kind of ads we want or don't want.
Besides that Google is letting us know they are not storing the data on their servers. They are only placing a cookie client side. They are not collecting any IP-data.
This new feature by Google can mean a big step into contextual display advertising. Who wouldn't want to have ads based on their interest?
With the fact that everybody is automatically opted in and that presumably not many will take the opportunity to change their profile right away, it could be a long time though before this really 'kicks in'.
Google will be beta-testing the advertisement module in the beginning of April. The countries who will take part in the test are the Netherlands, the UK, France, Italy, Spain, Germany and the US. The Ads Preference Manager is available right now.
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12 June 2013 / 13 June 2013