MP wants to stop Google gambling ads

Fri 13 February 2009 09:10, Bas van den Beld

MP wants to stop Google gambling ads

Since last October Google has reintroduced gambling ads in the UK which they banned in 2007. When Google abandoned the gambling ads in 2007 search traffic went down so Google decided to lift the ban last year. With allowing gambling companies to run Adwords campaigns Google is supposedly making a lot of money.

Labour MP Kahlid Mahmood feels Google is wrong to reintroduce the gambling ads and filed a motion in the Parliament to get Google to review their policy.

The motion states: "This house notes with concern the recent decision of Google to reintroduce online gambilng advertisements during a period of economic downturn; supports the Church of England's position that the actions of Google risk normalising gambling in society; and calls on Google to review its policy in line with its own obligations on corporate social responsibility.”

Googlegamblingads

James Cashmore, industry leader at Google UK, believes Google is already doing everything possible to maintain a decent policy: "Following a thorough policy review last year, we believe that allowing search ads for gambling in Great Britain is consistent with local business practices. We have, however, taken steps to ensure only properly licensed gambling businesses can advertise on Google, and these ads will automatically be classified as 'Non-Family Safe', meaning they will not show on any search where a user has applied the Safe Search filter. Advertisers must also display links to a gambling charity - like GamCare, or Gamble aware - on their websites."

So far Mahmood has been able to get 40 signatures of other MPs supporting the motion. The Parliament will with enough support ask Google to review their policy, however with this motion Google cannot be forced to change their policy.


  • Comments (0)
  • Google
  • Tell-a-cowboy

Comment

  • HTML is not allowed. URLs are automatically clickable.
    * Email address is not shown



  • Google Nose
  • Flight Search
  • Flight Search
  • Ingress
  • Google Handwrite
  • Using Google search
  • IPv6 launch
  • Not going to miss the internet

Last Comments


Events

Last event

Bloggers

  • J-P De Clerck
    J-P De Clerck

    Profession: Customer-centric digi...

    Company: Conversionation

  • Sam Murray
    Sam Murray

    Profession: Senior Search Consultant

    Company: Verve Search

  • Susie Hood
    Susie Hood

    Profession: Head of Copywriting

    Company: Click Consult / SEO C...

  • Tom Bogaert
    Tom Bogaert

    Profession: Managing Partner

    Company: QueroMedia


Latest Videos

Border_top
Border_bottom

Columns

  • Lizette van der Laan
    Social Media Image

    Is it the real you, the witty you, the person who reads the most interesting articles, makes t...




Newsletter

Subscribe to SC Newsletter:


RSS Feed

Are you a bloggerFacebook


Search



© 2014 Searchcowboys.com - All Rights Reserved - All views and opinions expressed are those of the authors of Searchcowboys.

All trademarks, slogans, text or logo representation used or referred to in this website are the property of their respective owners. Sitemap