Green thinking at Google

Wed 11 February 2009 16:29, Barry Adams

More Google news (well, not really news): a new article on Wired talks in-depth about the move to 'go green' at Google. Due to the size and resources of the company, Google may just be able to provide the catalyst needed to lead the market towards a wider implementation of green, renewable energy.

With a current power use of over 300 megawatts, Google is one of the world's largest corporate energy consumers. Their efforts to fuel this energy consumption primarily from green and renewable sources will inject a huge stimulus into the green energy sector.

Both of Google's founders are environmentalists, and the company's move towards green energy is nothing new. Some of their data centers already use renewable energy sources to supplement their regular consumption of electricity, and they make smart use of local water sources to help cool the server racks.

The article sheds additional light on Google's green energy approach and how they hope to achieve it. Cooperating with GE, Google hopes to help revitalise America's ailing energy infrastructure and encourage investments in alternative energy sources.

Whether or not Google will succeed, and if this will have an impact on how Europe handles its energy requirements, remains to be seen.

<Must read: A closer look at Yandex

European children to be ‘prote...>

Comment

Google+ Updates Announced

Fri 17 May 2013, Seema Sanghavi

0 comments

Google+ updates were another big topic at the annual Google I/O Conference. The updates have been in effect since Wednesday. In total 41 new features have been added t...... read more

Will Google Announce Spotify Com...

Wed 15 May 2013, Seema Sanghavi

0 comments

Will Google Announce Spotify Competitor Today?

Rumor has it Google will be debuting a subscription based music service at its annual developer conference, Google I/O, commencing today. The rumors intensified yester...... read more

Paid Subscriptions Now on YouTube

Fri 10 May 2013, Seema Sanghavi

0 comments

YouTube has just announced that it is launching a subscription based program where users can pay to access specific channels. The company said the purpose of this prog...... read more

Google Now Competes with Siri

Wed 1 May 2013, Seema Sanghavi

0 comments

Just this week, Google released its Google Now app for iPhones and iPads. According to the Huffington Post, with this app, the search giant is trying to upstage Apple&...... read more