Green thinking at Google
More Google news (well, not really news): a new article on Wired talks in-depth about the move to 'go green' at Google. Due to the size and resources of the company, Google may just be able to provide the catalyst needed to lead the market towards a wider implementation of green, renewable energy.
With a current power use of over 300 megawatts, Google is one of the world's largest corporate energy consumers. Their efforts to fuel this energy consumption primarily from green and renewable sources will inject a huge stimulus into the green energy sector.
Both of Google's founders are environmentalists, and the company's move towards green energy is nothing new. Some of their data centers already use renewable energy sources to supplement their regular consumption of electricity, and they make smart use of local water sources to help cool the server racks.
The article sheds additional light on Google's green energy approach and how they hope to achieve it. Cooperating with GE, Google hopes to help revitalise America's ailing energy infrastructure and encourage investments in alternative energy sources.
Whether or not Google will succeed, and if this will have an impact on how Europe handles its energy requirements, remains to be seen.
Tagcloudresearch london iphone twitter images website adwords russia event social business street view google tools search engine searchcowboys google wave search video yandex yahoo analytics funny social media google maps browser ppc realtime search engines android linkbuilding maps viral advertising facebook search engine strategies ads gmail google internet blogger