Google goes Mobile

Wed 11 February 2009 10:15, Bas van den Beld

Google goes Mobile

Google is looking towards the mobile world to expand their services. Last September it added Adsense for mobile to their product portfolio. Yesterday they launched both Google Sync and Adsense for mobile search.

With the Mobile World Congress coming up Google is now launching several products. These two and the Latitude launch last week will get a lot of attention at the Congress in Barcelona next week.

Adsense for mobile search
Website owners could already implement a Google search engine to their website. This type of onsite search engine is used a lot by site-owners and there are also a lot of sites who were actually build around this feature. Now site owners can go and do the same for their mobile websites.

It is clear that mobile websites are growing fast. Though devices like the iPhone can ‘handle’ a ‘regular’ site in their browser it is still more efficient to set up a specific mobile website. Not only because not everyone is using an iPhone but also because you can specifically target a mobile audience with content which is much better readable when on the road. But searching a mobile website was almost impossible.


The mobile version of the Adsense search engine can be almost completely branded in your own style. You can put in your own logo and design. The search engine off course looks inside your mobile website, but also outside on the web, giving you as a site owner the opportunity to also earn a little cash on your website or Adsense-program. Though there is not much revenue on that yet it probably will be an interesting market in the upcoming years.

The Adsense for mobile is not yet available for everybody. On their blog Google is looking for those who want to beta-test the product. Next week on the Mobile World Congress Google is also inviting a limited number of carriers and publishers for a private information session about AdSense for mobile search.

Google Sync
At the same day Google launched the Adsense for mobile search Google also launched ‘Google Sync’. This product will make it easier for a user to sync their Google- contacts and calendar with your phone.

Though there were several tools around who already provided these kind of changes (Blackberry had it integrated, applications were available for Windows Mobile) Google decided to add their own. With the growing focus on mobile a logical step to take.

Before you run and use Mobile Sync beware of one thing: it overwrites your current contacts so if you’re not up to date you might have some problems.

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Comments (1)


  • When i search for information somehow i land to your blog, Good information :), thanks

    Wo 11 feb 2009, 10:33


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