Google goes Mobile
Google is looking towards the mobile world to expand their services. Last September it added Adsense for mobile to their product portfolio. Yesterday they launched both Google Sync and Adsense for mobile search.
With the Mobile World Congress coming up Google is now launching several products. These two and the Latitude launch last week will get a lot of attention at the Congress in Barcelona next week.
Adsense for mobile search
It is clear that mobile websites are growing fast. Though devices like the iPhone can ‘handle’ a ‘regular’ site in their browser it is still more efficient to set up a specific mobile website. Not only because not everyone is using an iPhone but also because you can specifically target a mobile audience with content which is much better readable when on the road. But searching a mobile website was almost impossible.
The mobile version of the Adsense search engine can be almost completely branded in your own style. You can put in your own logo and design. The search engine off course looks inside your mobile website, but also outside on the web, giving you as a site owner the opportunity to also earn a little cash on your website or Adsense-program. Though there is not much revenue on that yet it probably will be an interesting market in the upcoming years.
The Adsense for mobile is not yet available for everybody. On their blog Google is looking for those who want to beta-test the product. Next week on the Mobile World Congress Google is also inviting a limited number of carriers and publishers for a private information session about AdSense for mobile search.
Though there were several tools around who already provided these kind of changes (Blackberry had it integrated, applications were available for Windows Mobile) Google decided to add their own. With the growing focus on mobile a logical step to take.
Before you run and use Mobile Sync beware of one thing: it overwrites your current contacts so if you’re not up to date you might have some problems.
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