What should Automakers do? With a deep economic crisis upon us, where should automakers put their advertising euros? The automotive industry is in a deep crisis, with factories stopping production all over Europe. A recession is a very scary thing if you produce expensive manufactured goods, we all know that. And the first thing (or among the first) that happens in a crisis is an almost primordial need to cut costs. People get fired, companies die or get restrutured, expenses are cut to the bare minimum... So automakers should ask themselves: Is it worth it to have 60% of my bugdet on TV ads during a recession? In my opinion no. A recession is a perfect time to consider the Internet as the main medium for your marketing campaigns. But you should invest in smart social media campaigns, and not flashy, unusuble, annoying Flash sites! Turn your resources into media advantages: videos, personal experiences, test drives, offline material that can be scanned or promoted online, etc, etc, etc... it is really a question of substituting your TV euros with Internet smarts. And do a lot more, with much less money. According to Forrester, GM is shifting half of its $3 billion marketing budget into digital in the next three years. What are your auto clients doing? CommentThe lifetime value of customers ...1 comment  The human psyche is a complex thing. What we do, when we do it and why we do it are not altogether clear or even logical. And while Pavlov may have been able to get a ...... read more
Trada pay-per-click expert sourcing1 comment Trada (trada.com) has recently launched its people AND technology platform. Trada is a very niche vertical platform that brings together webagencies, web specialists and companies/advertisers looking for and offering pay-per-click expertise. Getting into Trada looks simple: as an advertiser you sign up, create a campaign you’d like to run by some optimizers (pay-per-click experts) and set the goals for the campaign (either cost per click or cost per action). Optimizers can then join the...... read more
Article marketing versus PPC mar...2 comments  Content and article marketing are highly popular method for beginner marketers to gain traffic. Despite occasional disdain from experienced PPC marketers, it is also a...... read more
PPC and click-through on social ...1 comment  Social media platforms a often praised amongst marketers for their free traffic, or for PPC marketers, very inexpensive traffic, and ease of operation. Offering access...... read more
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Comments (3)
you're absolutly right Nuno! But I'm afraid they will be to afraid to turn to new ways. Maybe if they see successful cases. Do you know of one?
Vr 30 jan 2009, 13:32
We're trying here in Portugal. I'll tell you, as soon as I can :)
Di 3 feb 2009, 09:45
Nuno
Sou um marketer e profissional de SEM "portunhol" que ja vive em Londres ha alguns anos...
Gostaria de trocar algumas impressoes consigo em relacao ao mercado de search Iberico, acha que e possivel?
Obrigado pela atencao
Miguel de la Rocha
miguel@migueldelarocha.com
Zo 24 jan 2010, 23:25