Google Pranksters Up To No Good…Again!

Tue 2 April 2013 10:50, Seema Sanghavi

Just yesterday, Google announced the launch of a new smell search feature. Google Nose’s “aromabase” has more than 15 million “scentibytes” including odors as garlic breath and used napkin. This was just one of the few pranks conjured up by the jokers at Google to celebrate April Fools' Day.

Google Pranksters Up To No Good…Again!

So how does Google Nose supposedly work? Users type in the search queries for the scents they are looking for. According to CNET, the feature was dubbed as an “Internet sommelier”. According to the Google Nose page, Street Sence vehicles have inhaled and indexed millions of scents and Android Ambient Odor Detector collects smells with the world’s most sensible mobile operating system. There is also a SafeSearch feature for those who are wary of their search query. Google Nose suggests fictitious technology for getting computers and mobile devices to emit scent, as well as features like AdScent ads businesses, scratch 'n sniff e-books, scent captions for YouTube and "Foodles" instead of doodles.To the guys at Google…good one, you had me for maybe 30 seconds.

Google Nose was not the only prank released yesterday by the search giant. Other “new innovations” included Gmail Blue, Google Maps treasure mode and Levity App. My favorite, treasure mode for Google Maps, allows you to take part in the hunt for Scottish sailor Captain Kidd’s lost treasure. The mode actually turns maps into brown, hand-drawn sketches. To introduce the Levity App, Steven Yeun from the show The Walking Dead is featured in a video by the Google Apps team explaining how the app turns boring work activity into more fun events.


Perhaps the most extreme joke was the announcement from YouTube stating that it was shutting down for 10 years in order to find the best video ever. Supposedly, it would take 10 years for a group of judges and technicians to sort through all videos ever uploaded. The announcement reported that the service would be up and running again in 2023 but only to feature the winning video.


According to the LA Times, Google is known for being a bit of a joker when it comes to April Fools. This year, the guys over in Silicon Valley did not let us down. Any chance they were able to fool you with their so called “new innovations”?







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