Google Play Brings Movies to India
Google has been rolling out quite a few updates to the Play Store recently. Earlier this month, Google Play Books was made available in India. This allowed Indians to buy or download for free a variety of books. Now Google has announced that Google Play movies are now available for rent in India. Users will now be able to buy or rent films in HD or SD formats and will be able to steam or download for offline viewing.
The announcement was made on the Google Play Store’s Google+ account, where it simply stated that users in India and can now buy and rent films via Movies. Google Play Movies allows Indians buy or rent movies for as little as Rs 80. Users can pick from a range of titles that are sorted into various sections like Staff Picks and New Releases. At the moment, it seems that new releases are only for rent, while you can buy older titles. Upon renting a movie, you can start watching within 30 days of purchase and continue to watch for up to 48 hours. Once a movie is purchased, it will be available in the library.
India is not the first country to welcome Google Play Movies. In fact, movies are available for rental and purchase on Google Play to users in the US, UK, Australia, Brazil, Canada, France, Germany, India, Japan, Korea, Mexico, Russia, and Spain. One interesting feature in Google Play Movies is actor info cards. These cards allow users to pull up a card with relevant information about an actor by pausing a movie and tapping on an actor’s face.
In my opinion, India is an ideal market to introduce Google Play Movies. In an article in the Telegraph and Argus UK, film director Tom Vincent stated that the intense love of cinema is felt in India like nowhere else. The director explained how the Indian film industry produces thousands of films a year and has produced some of the biggest stars in the world. The article reports that by the 1990’s, Indian cinema had become the largest film industry. With this so called intense love of cinema, I would expect India to be a top market for Google Play Movies.
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