Google and Apple get a “D”
In its latest Sustainability report British research organization EIRIS rated 2,063 international companies on sustainability and ethics. The companies were evaluated in terms of their social and environmental performance, organization, labor issues and other factors. As a result, each company received a grade: A, B, C, D, or E. Guess who got an “A”!
The highest rating went to German sportswear producer Puma for their high environmental performance and labor standards. Among other top-rated organizations were Philips Electronics and a bunch of European pharmaceutical companies, which work in the healthcare sector that should be socially beneficial by default.
As for those who failed EIRIS’s sustainability test, some results were quite surprising. While the “E”s were pretty much reserved for oil and gas companies, more common “D”s were given to giants like Apple, Google and McDonald’s. It’s interesting that both BP and Shell, despite their non-environment-friendly industry, scored much higher than Apple and Google. Here’s an extract from the sustainability analysis of the world’s top 50 companies:
According to the report, Apple got its shameful grade due to issues with labor coming from countries where human rights are at risk. As for the low grade of the global search leader, EIRIS doesn’t mention the reasons. So I wonder what Google is doing wrong. Do you know?
Tagcloudyandex advertising search facebook yahoo searchcowboys linkbuilding twitter russia google earth privacy apple realtime smx search engines blogger research baidu social search engine strategies ppc marketing london matt cutts sea app analytics ses android social media google wave streetview seo tools search engine mobile maps street view ads spain