One thing advertisers must know: Google AdWords for video

Thu 26 April 2012 08:52, Qin Hu

Google announced the news of rolling out AdWords for video for advertisers on its YouTube Blog recently. From the name, we already can guess that these new advertising services continuously use the keywords search logic, just like Google AdWords.

AdWords for video is essentially Google’s attempt to take on the video advertising world through the power of 800 million monthly visitors to YouYube. Actually, Google already launched the test version of Google AdWords for video in September last year, but it was only for specific advertisers at that moment.

Right now, all companies can enjoy these new advertising services, which means they can invest in video ads more efficiently according to the search results in the Google index, and make use of the analysis tool to see how many people have watched your whole videos and visited companies’ websites. In addition, advertisers can gather some more detailed information as well, such as when, where and in which situation they watched the video advertisements.

YouTube’s product manager, Baljeet Singh, said, “Similar to search advertising – where you pay for clicks and set budgets with bids – we create a new model for video advertising. With Google AdWords for video, you only pay when someone chooses to watch your ad, and you can create and manage video campaigns from the same platform as your search and display ads. On average, we’ve found that YouTube video ads drive a 20 percent increase in traffic to your website and a 5 percent increase in searches for your business (Google Campaign Insight, 2011),”

What’s more, Google is also providing a $75 credit for each new AdWords business, and planning to distribute $50 million in free Google AdWords, just to encourage 500,000 businesses to get into video advertisement.

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