I can't get power...Pinvolve is too strong
Pinvolve is the new matchmaker in sharing content from Facebook to Pinterest. Brands and small businesses on Facebook can use the ‘Get Pinvolve Now’ button to change pictures and posts into pinnable Pinterest pins. We first heard about Pinvolve from George Takei, yes the Star Trek guy.
Tech Crunch broke the Pinvolve story this week and gets credit on the app's download and upgrade pages "as featured on TechCrunch". Right now, there’s enough tweet love, but besides Takei, it is difficult to track down the 20,000 new users and their opinions about Pinvolve. The main commentary seems to be of gratitude for making the sharing process between Facebook and Pinterest take 3 seconds, not 3 minutes.
7 random earthbound business and brand pages using Pinvolve
Power of Sulu Marketing
Pinvolve’s slickest marketing maneuver or happy accident may have been getting George Takei on board. The button ‘Get Pinvolve Now’ is now sitting under the noses of more than 1.5 million Takei Facebook fans.
Daily and probably hourly, Captain Sulu (Takei's Star Trek character) followers send him the newest, best jokes, cartoons, memes and photos. Several times a day, his posts are delivered with dry, clever wit and quips. Takei often breaks viral content first or he ends up making content viral. He's popular. He has numbers.
So, who needs a marketing campaign if you have Sulu at the helm? Takei might be to Facebook marketing what Oprah’s Book Club was to book publishing. Earlier in the week, Takei admitted he didn’t have a Pinterest account, but he was working on it.
Will Pinvolve live long and prosper? We are waiting on pins and needles to see how Pinvolve evolves.
Update - from the desk of George Takei
Ladies and Gentlemen,
Just after publication, I 'talked' to the Mr. Takei himself and am very honored to have his permission to publish the conversation and photo (TomAtwood Photography)...so warp drive please.
Have a great day fellow Trekkies.
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