I can't get power...Pinvolve is too strong

Fri 13 April 2012 15:45, Editors

I can't get power...Pinvolve is too strong

Pinvolve is the new matchmaker in sharing content from Facebook to Pinterest. Brands and small businesses on Facebook can use the Get Pinvolve Now’ button to change pictures and posts into pinnable Pinterest pins. We first heard about Pinvolve from George Takei, yes the Star Trek guy.

 

Tech Crunch broke the Pinvolve story this week and gets credit on the app's download and upgrade pages "as featured on TechCrunch". Right now, there’s enough tweet love, but besides Takei, it is difficult to track down the 20,000 new users and their opinions about Pinvolve. The main commentary seems to be of gratitude for making the sharing process between Facebook and Pinterest take 3 seconds, not 3 minutes.

7 random earthbound business and brand pages using Pinvolve

  1. George Takei, humor and observations by Star Trek's Captain Sulu
  2. 1983, daily design and visual reference
  3. Obeo, real estate marketing
  4. FandomVerse, toys and comics
  5. GracieCarroll.com, fashion and style blog
  6. Simply Cajun Cookbook, home cooking, recipes
  7. Free Technology for Teachers, the title says it all
Power of Sulu Marketing 

Pinvolve’s slickest marketing maneuver or happy accident may have been getting George Takei on board. The button ‘Get Pinvolve Now’ is now sitting under the noses of more than 1.5 million Takei Facebook fans. 

Daily and probably hourly, Captain Sulu (Takei's Star Trek character) followers send him the newest, best jokes, cartoons, memes and photos. Several times a day, his posts are delivered with dry, clever wit and quips. Takei often breaks viral content first or he ends up making content viral. He's popular. He has numbers.

So, who needs a marketing campaign if you have Sulu at the helm? Takei might be to Facebook marketing what Oprah’s Book Club was to book publishing. Earlier in the week, Takei admitted he didn’t have a Pinterest account, but he was working on it.

Will Pinvolve live long and prosper? We are waiting on pins and needles to see how Pinvolve evolves. 

TomAtwoodPhotography%20George%20Takei%20200x2001

Update - from the desk of George Takei

Ladies and Gentlemen,

Just after publication, I 'talked' to the Mr. Takei himself and am very honored to have his permission to publish the conversation and photo (TomAtwood Photography)...so warp drive please.

Answer2

QUESTION1

Have a great day fellow Trekkies.

 

 Links

Website - Get Pinvolve for your Facebook
Pinvolve in the News
Search Cowboys follow up article: Repin your Facebook, Pinvolve for all


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