Music - marketing conference or both?

Sat 26 November 2011 00:30, Ramcy Simoons


Every selfrespecting urban artist and or enthousiast in The Netherlands had anxiously been counting down for months and months to the most hyped 
event in 2011 – Buma Rotterdam Beats was finally here, so let’s go!

Nov. 19th. 3.30 p.m.
Armed with a healthy dose of anticipation, a juiced up smart device and a very sceptical longtime friend I jumped on the Buma bandwagon, comfy seat included and fixed all eyes on DJ Whoo Kid thinking they would melancholically lead me to ‘yellow brick roads stories’ just to find out that his best practices had been paved by marketing, marketing and marketing, imagine that, my 9-5!


Don’t let the signature flipped red cap, fresh pair of kicks nor snappy comebacks fool you though because a breakdown of Whoo Kid’s impressive resume during ‘Guerilla Marketing 101’ exposed a highly driven streetsmart Queens Village NY artist who not only recognized the mixtapes – niche revenue potential but subsequently bobbed and weaved his way to millions in his early 20’s by 
‘mix and matching’ multichannel strategies and tactics. And if you think a six figure milestone made him pause or slow down you are so mistaken..

Nowadays the multi platinum artist is a brand, a powerhouse, on top of the foodchain and worldwide sought after by many related and increasingly non-related to the music industry…simply put Holly, Bolly and Globalwood have 
been knocking on his doors and everyone is wilding out on Kid’s newest shenanigans on

So where will Kid go from here..I don’t know but I bet you it will be cutting edge.

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